Optimizing Millennial Consumer Engagement With Mood Analysis

Author: Sabyasachi Dasgupta   Priya Grover  

Publisher: IGI Global‎

Publication year: 2018

E-ISBN: 9781522556916

Subject: F7 Trade Economy

Language: ENG

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Chapter

Acknowledgment

Chapter 1: Impact of Product Presentation on Purchase Intention

Chapter 2: Understanding the Mood of International Millennials Towards India

Chapter 3: Role of Consumer Mood Analysis in Buying Guitars

Chapter 4: Role of Tablets as Mood Elevators in the Perception Towards Green Schools

Chapter 5: Understanding How Behavior Plays a Role in Purchasing Dog Food in Bombay

Chapter 6: Mood Pattern for Savory and Confectionary Food Item Among Gen-Y Women From Social Identity Standpoint

Chapter 7: Does Social Media Enhance Brand Fandom?

Chapter 8: The Impact of Indian Consumer's Mood on Their Perception for the Jewelry Brand Tanishq

Chapter 9: Consumer Buying Behavior of Budding Musicians Between 15 and 25 Purchasing Guitars in Pune

Chapter 10: Understanding the Effect of Features on the Buying Mood of Consumers in the Passenger Vehicle Segment

Chapter 11: Impact of Mood of the Millennial Customers on Purchase of Apparels Online

Chapter 12: Mood of the Consumer

Chapter 13: A Study on Consumer Satisfaction Towards Apple Smartwatches

Chapter 14: Understanding the Effect of Cultural Factors on Consumers Moods While Purchasing Gold Jewelry

Compilation of References

About the Contributors

Index

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