Description

Smartphones have transformed how individuals engage with each other, their leisure time, their work, and even the way they take care of their health. With a qualitative study, we explore how Smartphone apps and social network sites (SNSs) are being used by individuals who want to take care of their health. Findings suggest that individuals are taking advantage of digital technologies to improve their wellbeing in several manners: they use wearable devices to monitor their health and track their physical activity, keep in touch with doctors and health coaches using instant mobile messaging applications, and join virtual communities seeking for advice and support. Being a member of these communities provides certain advantages and rewards that motivate individuals to act on their good intentions toward their health. Given the high rates of adoption of digital technologies, specific social marketing campaigns can be designed to influence health behavior, including health promotion and interventions to help individuals achieve personal goals and improve the quality of their life.

Chapter