Social Trust: Evaluating Node Influential Capability in Social Networks
( Recent Progress in Parallel and Distributed Computing )
Publication series ： Recent Progress in Parallel and Distributed Computing
Author： Yap Hock Yeow and Lim Tong‐Ming
Publisher： IntechOpen
Publication year： 2017
E-ISBN: INT6517767021
P-ISBN(Paperback): 9789535133155
P-ISBN(Hardback): 9789535133162
Subject： TP3 Computers
Keyword： 计算技术、计算机技术
Language： ENG
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Social Trust: Evaluating Node Influential Capability in Social Networks
Description
Social networking sites are platforms that facilitate large‐scale information sharing activities in recent years. Many organizations analyze social networking traffic to gain market insights in order to observe the latest market trends. These analyses also allow organizations to identify key promoters who have strong influences on these social networking platforms to promote their products or services. It is hypothesized that social trust plays an important role in influential propagation, and it is able to increase the rate of success in influencing other social nodes in a social network. This research performs large‐scale experimental simulation to study the influential outcome with and without the presence of social trust in the social nodes.
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