Consuming Life in Post-Bubble Japan :A Transdisciplinary Perspective ( Consumption and Sustainability in Asia )

Publication subTitle :A Transdisciplinary Perspective

Publication series :Consumption and Sustainability in Asia

Author: Ewa Machotka  

Publisher: Amsterdam University Press‎

Publication year: 2018

E-ISBN: 9789048530021

P-ISBN(Hardback):  9789462980631

Subject: F713.55 Commercial psychology and market psychology.

Keyword: 历史、地理

Language: ENG

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Description

This multidisciplinary book analyzes the contradictory coexistence of consumerism and environmentalism in contemporary Japan. It focuses on the dilemma that the diffusion of the concepts of sustainability and recycling has posed for everyday consumption practices, and on how these concepts have affected, and were affected by, the production and consumption of art. Special attention is paid to the changes in consumption practices and environmental consciousness among the Japanese public that have occurred since the 1990s and in the aftermath of the earthquake, tsunami, and nuclear disasters of March 2011.
 

Chapter

The post-bubble era and research on consumption

Konbini, landscape, and sustainable art

Works cited

Post-Bubble Japanese Department Stores

The Need to Search for New Paradigms

Hendrik Meyer-Ohle

Introduction

Department stores in Japan

Educating customers: Is my diamond the right size? Am I wearing the right dress?

Developing new customer groups

Mangos on Marine Day: Post-bubble department stores

Works cited

Websites consulted

Consumption of Fast Fashion in Japan

Local Brands and Global Environment

Stephanie Assmann

Introduction

Background: Social stratification and consumer behaviour

Declining incomes and consumer expenditures

Fast Retailing: The outdoor brand UNIQLO

Ryōhin Keikaku: The label without a label – Mujirushi Ryōhin

Fast fashion and sustainability

International competitors: ZARA and H&M

A high-end fashion retailer: Louis Vuitton

The significance of price, brand, quality, and sustainability: The post-bubble consumer

Works cited

Company websites

Konbini-Nation

The Rise of the Convenience Store in Post-Industrial Japan

Gavin H. Whitelaw

Introduction

Coming of age with konbini

Relocalizing konbini

Convenience becoming ‘konbini’

Shifting perceptions

Konbini panics and convenience concerns

‘Konbinize Me’: Waste and want

‘Between’ places

Conclusion

Works cited

Serving the Nation

The Myth of Washoku

Katarzyna J. Cwiertka

Introduction

What’s in a name?

The UNESCO nomination

National branding and food self-sufficiency

Conclusion

Works cited

Film cited

Websites consulted

Consuming Domesticity in Post-Bubble Japan

Ofra Goldstein-Gidoni

Introduction

The Hanako tribe: Single women as hedonistic consumers

The production of new consuming tribes: Women’s magazines at the burst of the bubble

The new-type housewives as a post-bubble return to ‘traditional’ gender roles?

Female domesticity is fun: Marketing the joy of housewifery

Tradition in fashionable wear: Designer aprons as symbols of the new femininity

Female beauty and domesticity as a new kind of national spirit

Conclusion

Works cited

Websites consulted

The Metamorphosis of Excess

‘Rubbish Houses’ and the Imagined Trajectory of Things in Post-Bubble Japan

Fabio Gygi

Introduction

Attack of the rubbish aunt!

Gomi yashiki as the uncanny

Consuming the bubble

The exaltedness of the new

Rendering absent

Secondhandedness and mottainai

‘A complicated emotion’: Taguchi’s ‘Jamira’

Conclusion

Works cited

Robot Reincarnation

Rubbish, Artefacts, and Mortuary Rituals

Jennifer Robertson

Rubbish, art, and artefacts

Robots and rubbish: Consumption and disposal

Robot reincarnation

Works cited

Film cited

Websites consulted

Art and Consumption in Post-Bubble Japan

From Postmodern Irony to Shared Engagement

Gunhild Borggreen

Introduction: Japan as consumer society

The artist as ethnographer

Representations of consumption

Art as consumption

Community-based consumption

Conclusion

Works cited

Websites consulted

The Fate of Landscape in Post-War Japanese Art and Visual Culture

Hayashi Michio

A.K.A. Serial Killer and the extinction of landscape

PROVOKE and the Discover Japan campaign

Lee U-fan’s aesthetics: Phenomenology and structuralism

Kawabata Yasunari and his Hawai’i lecture

Karatani Kōjin’s theory of landscape

Long epilogue: Sugimoto Hiroshi and the notion of post-landscape

Works cited

Film cited

Websites consulted

Consuming Eco-Art

Satoyama at the Echigo-Tsumari Art Triennale 2012

Ewa Machotka

Introduction

Satoyama and sustainable art

Satoyama art and ‘the festivalization of culture’

Conclusions

Works cited

Websites consulted

Artistic Recycling in Japan Today

A Curator’s Perspective

Kasuya Akiko

Introduction

‘Arts and Memories’: Imamura Ryōsuke and Kotani Shinsuke

Eternal flow: Mirosław Bałka and Kamoji Kōji

Displacement – Chaos and reorder: Morisue Yumiko, Terada Shūko, and Nohara Kenji

Conclusion

Websites consulted

Notes on Contributors

Index

Figure 2.1 UNIQLO store on the Ginza in Tokyo

Figure 4.1 Pork cutlet (tonkatsu) is one of several Western dishes introduced tothe Japanese diet during the early decades of the twentieth century

Figure 4.2 DVD case of the documentary Washoku Dream: Beyond Sushi (2015)

Figure 8.1 Morimura Yasumasa, Elder Sister (1991)

Figure 8.2 Kusama hands a mirror ball to a member of the audience

Figure 8.3 Nishiko, Jishin o naosu purojekuto (Repairing earthquake project)(2012), object no. 201104

Figure 10.1 Andrew Burns Architects, Australia House (2012)

Figure 10.2 Mikan + Sogabe Lab, Gejō kayabuki no tō (Gejō thatch tower) (2012)

Figure 10.3 Kuwakubo Ryōta, Lost #6 (2012)

Figure 10.4 Gerda Steiner & Jörg Lenzlinger, GHOST SATELLITES (2012)

Figure 10.5 Mutō Akiko, Omoide no niwa T+S+U+M+A+R+I (Garden of memoriesT+S+U+M+A+R+I) (2012)

Figure 10.6 Christian Boltanski, No Man’s Land (2012)

Figure 11.1 Imamura Ryōsuke, Amaoto to heya (Rain and Room) (2013)

Figure 11.2 Kotani Shinsuke, Haiburiddo sāfin (Hybrid surfing) (2013), detail

Figure 11.3 Mirosław Bałka, The Fall (2001)

Figure 11.4 Kamoji Kōji, Seibutsu (Still life) (2013)

Figure 11.5 Morisue Yumiko, Dekki burashi (Deck brush) (2011)

Figure 11.6 Terada Shūko, Orenji ni tomoru kage (Shadow in orange colour) (2011),detail

Figure 11.7 Nohara Kenji, Nakkurī: Nukeana to nari daibingu (KnuckLie – Dive intothe loophole) (2011), detail

Table 2.1 Disposable incomes, consumption expenditures, and expenditures forclothing and footware: Yearly average of monthly disbursements perhousehold (total household)

Table 2.2 Fast Retailing: Number of stores between 1998 and 2015

Table 2.3 Global expansion of UNIQLO stores

Table 2.4 Global expansion of MUJI stores

Table 2.5 Net sales of Inditex (ZARA), H&M (excluding VAT), Fast Retailing, andRyōhin Keikaku (currency: billions of euro)

Table 3.1 Age cohorts and konbini expansion

Table 4.1 ‘Washoku – Try Japan’s Good Food’ campaign events, 2006-2011

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