The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance
( Entrepreneurship - Creativity and Innovative Business Models )
Publication series ： Entrepreneurship - Creativity and Innovative Business Models
Author： Ondrej Zizlavsky
Publisher： IntechOpen
Publication year： 2012
E-ISBN: INT0265035298
P-ISBN(Paperback): 9789535100690
P-ISBN(Hardback): 9789535100690
Subject： F2 Economic Planning and Management;F27 Enterprise Economy
Keyword： 企业经济,经济计划与管理
Language： ENG
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The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance