The rainbow of diversity versus the rain of fragmentation: the futures of multicultural marketing in the UAE

Author: Epps Alun   Demangeot Catherine  

Publisher: Emerald Group Publishing Ltd

ISSN: 1465-9832

Source: Foresight - The journal of future studies, strategic thinking and policy, Vol.15, Iss.4, 2013-07, pp. : 307-320

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next