When Less Is More and More Is Less: Building the Right-sized Marketing Plan

Author: Kateman Michael  

Publisher: National Committee on Planned Giving

ISSN: 1556-150X

Source: National Committee on Planned Giving Conference Proceedings, Vol.2002, Iss.1, 2002-10, pp. : 275-286

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract