Focusing on Planned Giving: Using Focus Groups to Find New Donors for Planned Gifts

Author： Bigelow Bruce E.   Kolmerten Carol A.  

Publisher： National Committee on Planned Giving

ISSN： 1556-150X

Source： National Committee on Planned Giving Conference Proceedings, Vol.2007, Iss.1, 2007-10, pp. : 1-14

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