Author: Gillett Alex
Publisher: Routledge Ltd
ISSN: 0007-6791
Source: Business History, Vol.56, Iss.4, 2014-05, pp. : 677-678
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Trademarks, brands, and competitiveness
Business History, Vol. 52, Iss. 7, 2010-12 ,pp. :
Trademarks over the business cycle
SourceOECD Industry, Services & Trade, Vol. 2009, Iss. 12, 2009-12 ,pp. :
Product and marketing innovation using trademarks
SourceOECD Industry, Services & Trade, Vol. 2009, Iss. 12, 2009-12 ,pp. :
Strong brands and corporate brands
By Kay Mark J.
European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. :