Tesco and Morrisons school report: Supermarkets' success in voucher promotions

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.30, Iss.2, 2014-01, pp. : 18-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

The efficacy of sales promotions in UK supermarkets: a consumer view

By Gilbert D.C. Jackaria N

International Journal of Retail & Distribution Management, Vol. 30, Iss. 6, 2002-05 ,pp. : 315-322

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The secrets of Tesco's expansion success: How the UK's largest supermarket is creeping up on Carrefour and Wal-Mart

Strategic Direction, Vol. 21, Iss. 11, 2005-01 ,pp. : 5-7

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"Babies Cost Less at Tesco"

By Higgins Matthew Smith Warren

Journal of Marketing Management, Vol. 18, Iss. 9-10, 2002-11 ,pp. : 833-856

Routledge Ltd

Access to resources Recommend Favorite

Innovation in retail internationalisation: Tesco in the USA

By Lowe Michelle Wrigley Neil

The International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 4, 2009-09 ,pp. : 331-347

Routledge Ltd

Access to resources Recommend Favorite

Supermarkets and their Role in Chinese Retailing

By Blois K.J.

European Journal of Marketing, Vol. 23, Iss. 3, 1989-03 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite