The effect of country image on hypermarket patronage intention: A cross-cultural study in China and Spain

Author: Kan Gongjian   Cliquet Gérard   Gallo Maria Puelles  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.42, Iss.2, 2014-02, pp. : 106-130

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