The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

Author： Blasco-Arcas Lorena Hernandez-Ortega Blanca Jimenez-Martinez Julio

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.24, Iss.3, 2014-05, pp. : 393-412

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