An exploratory study of entrepreneurial marketing in SMEs: The role of the founder-entrepreneur

Author: Franco Mário   Santos Maria de Fátima   Ramalho Isabel   Nunes Cristina  

Publisher: Emerald Group Publishing Ltd

ISSN: 1462-6004

Source: Journal of Small Business and Enterprise Development, Vol.21, Iss.2, 2014-05, pp. : 265-283

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