The Content Machine
：Towards a Theory of Publishing from the Printing Press to the Digital Network
( 1 )
Publication subTitle ：Towards a Theory of Publishing from the Printing Press to the Digital Network
Publication series ：1
Publisher： Anthem Press
Publication year： 2013
E-ISBN: 9780857281210
P-ISBN(Paperback): 9780857281111
P-ISBN(Hardback): 9780857281111
Subject： G230 The publication of the theory.
Keyword： 信息与知识传播,语言学
Language： ENG
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Description
‘The Content Machine’ outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
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