HRM and Marketing Orientation in the New Era
( Business Issues, Competition and Entrepreneurship )
Publication series ：Business Issues, Competition and Entrepreneurship
Author： Panagiotis Kyriazopoulos
Publisher： Nova Science Publishers, Inc.
Publication year： 2013
E-ISBN: 9781628089615
Subject： F272.92 Personnel Management
Keyword： Business
Language： ENG
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Description
This book is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterized as the information society and network age. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.