Social Data Analytics
：Collaboration for the Enterprise
( The Morgan Kaufmann Series on Business Intelligence )
Publication subTitle ：Collaboration for the Enterprise
Publication series ：The Morgan Kaufmann Series on Business Intelligence
Author： Krishnan Krish;Rogers Shawn P.
Publisher： Elsevier Science
Publication year： 2014
E-ISBN: 9780123977809
P-ISBN(Paperback): 9780123971869
Subject： F224-39 computer applications;TP316.8 WebOS;TP39 computer application
Keyword： 自动化技术、计算机技术,经济计划与管理
Language： ENG
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Description
Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease.
You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project.
- Provides foundational understanding of new and emerging technologies—social data, collaboration, big data, advanced analytics
- Includes case studies and practical examples of success and failures
- Will prepare you to lead projects and advance initiatives that will benefit you and your organization