Cases in Marketing Financial Services
Author： Ennew Christine;Watkins Trevor;Wright Mike
Publisher： Elsevier Science
Publication year： 2014
E-ISBN: 9781483105772
P-ISBN(Paperback): 9780750606615
Subject： F7 Trade Economy;F713.3 merchandising;F8 Finances;F83 financial, banks
Keyword： 财政、金融
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets.
The text will be of great use to professionals in the financial service industry.