Public Communication and Behavior
：Volume 1
Publication subTitle ：Volume 1
Publisher： Elsevier Science
Publication year： 2013
E-ISBN: 9781483214214
P-ISBN(Paperback): 9780125319560
Subject： C913.9 Other social issues
Keyword： 社会科学理论与方法论
Language： ENG
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Description
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.