International brand promotion standardization and performance

Author： HoferKatharina MariaInstitute for Retailing   Sales and Marketing   Johannes Kepler University   Linz   Austria  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2040-8269|38|7|685-702

ISSN： 2040-8269

Source： Management Research Review, Vol.38, Iss.7, 2015-07, pp. : 685-702

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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