Mission creep and marketing myopia: lessons learned from the business world

Publisher： Emerald Group Publishing Ltd

ISSN： 0888-045X

Source： The Bottom Line: Managing Library Finances, Vol.28, Iss.4, 2015-12, pp. : 119-121

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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