‘Putting the GREAT Back into Britain’: National Identity, Public‐Private Collaboration Transfers of Brand Equity in 2012's Global Promotional Campaign

Publisher： John Wiley & Sons Inc

E-ISSN： 1467-856x|17|2|260-283

ISSN： 1369-1481

Source： THE BRITISH JOURNAL OF POLITICS AND INTERNATIONAL RELATIONS, Vol.17, Iss.2, 2015-05, pp. : 260-283

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