“Being hooked” by a brand story: a view of regulatory focus

E-ISSN： 1758-7123|49|5-6|692-712

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 692-712

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Regulatory focus as a determinant of brand value

By Love Edwin Staton Mark Chapman Christopher N. Okada Erica Mina

Journal of Product and Brand Management, Vol. 19, Iss. 7, 2010-11 ,pp. : 512-517

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The performance benefits of being brand-orientated

By Wong Ho Yin Merrilees Bill

Journal of Product and Brand Management, Vol. 17, Iss. 6, 2008-09 ,pp. : 372-383

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A view to a brand: introducing the film brandscape

By O'Reilly Daragh Kerrigan Finola

European Journal of Marketing, Vol. 47, Iss. 5-6, 2013-05 ,pp. : 769-789

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Self-regulatory focus and advertising effectiveness

By Grace Debra Ross Mitchell

Marketing Intelligence & Planning, Vol. 33, Iss. 4, 2015-06 ,pp. : 612-632

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Ethics: The Role of Self-Regulatory Focus

By Bock Tine

Journal of Business Ethics, Vol. 97, Iss. 2, 2010-12 ,pp. : 241-255

Springer Publishing Company

Access to resources Recommend Favorite