Focal versus background goals in consumer financial decision-making

Author： Aspara Jaakko   Chakravarti Amitav   Hoffmann Arvid O. I.  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|7-8|1114-1138

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1114-1138

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