An old model for a new age: Consumer decision making in participatory digital culture

Author: Ashman Rachel   Solomon Michael R.   Wolny Julia  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|14|2|127-146

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.14, Iss.2, 2015-0, pp. : 127-146

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Abstract