Impact of Cross-Channel Strategy on Brand's Commitment: A Case Study in an Affordable Luxury Industry

Publisher： IGI Global_journal

E-ISSN： 1548-3916|12|4|65-81

ISSN： 1548-3908

Source： International Journal of Technology and Human Interaction (IJTHI), Vol.12, Iss.4, 2016-10, pp. : 65-81

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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