A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter

Publisher： IGI Global_journal

E-ISSN： 2156-1745|6|4|54-72

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.6, Iss.4, 2016-10, pp. : 54-72

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