Feelings, language and referential preferences in advertising (North America, French Canada and France)

Author: Quillard Geneviève  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9668|56|3|237-258

ISSN: 0521-9744

Source: Babel. Revue internationale de la traduction / International Journal of Translation, Vol.56, Iss.3, 2010-01, pp. : 237-258

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Abstract