The curiosity-evoking capacity of foreign languages in advertising

Author： Hornikx Jos   Mulder Ellen  

Publisher： John Benjamins Publishing Company

E-ISSN： 2211-7253|4|1|59-66

ISSN： 2211-7245

Source： Dutch Journal of Applied Linguistics, Vol.4, Iss.1, 2015-01, pp. : 59-66

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