Influence of Corporate Image and Country of Origin Image on South Korean Attitudes towards and Beliefs about Foreign Subsidiaries

Author: Oh Mi-Young   Ramaprasad Jyotika  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9838|13|1|95-117

ISSN: 0957-6851

Source: Journal of Asian Pacific Communication, Vol.13, Iss.1, 2003-01, pp. : 95-117

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Abstract