Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse

Author： Hidalgo Downing Laura   Kraljevic Mujic Blanca  

Publisher： John Benjamins Publishing Company

E-ISSN： 1877-976x|9|1|153-178

ISSN： 1877-9751

Source： Review of Cognitive Linguistics. Published under the auspices of the Spanish Cognitive Linguistics Association, Vol.9, Iss.1, 2011-01, pp. : 153-178

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