Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites

Author: Hart Robertson Dr. Margaret  

Publisher: John Benjamins Publishing Company

E-ISSN: 2211-372x|4|2|289-309

ISSN: 2211-3711

Source: Translation Spaces. A multidisciplinary, multimedia, and multilingual journal of translation, Vol.4, Iss.2, 2015-01, pp. : 289-309

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Abstract