Evasive actions in top-down communication

Author: Dieltjens Sylvain   Heynderickx Priscilla  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9722|2|2|210-219

ISSN: 1388-8951

Source: Document Design. Journal of Research and Problem Solving in Organizational Communication, Vol.2, Iss.2, 2001-01, pp. : 210-219

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Abstract

The ambiguity of the we-referent in internal communication documents can make text interpretation difficult. We analyzed the 1999 issues of the ’Maxi Guide’, the weekly top-down briefing of a large Belgian distribution chain. In relational and hybrid texts in particular, the referent of the pronoun often changes within the same text without any textual or graphic indicator.