Means of persuasion: Analogies, rhetorical figures, and stories

Author: Hoeken Hans  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9722|4|1|89-92

ISSN: 1388-8951

Source: Document Design. Journal of Research and Problem Solving in Organizational Communication, Vol.4, Iss.1, 2003-01, pp. : 89-92

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