Variability of persuasive message effects

Author: O'Keefe Daniel J.  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9722|1|2|87-97

ISSN: 1388-8951

Source: Document Design. Journal of Research and Problem Solving in Organizational Communication, Vol.1, Iss.2, 1999-01, pp. : 87-97

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