Categorical Statistics for Communication Research
Author： Bryan E. Denham
Publisher： John Wiley & Sons Inc
Publication year： 2016
E-ISBN: 9781118927083
P-ISBN(Paperback): 9781118927090
P-ISBN(Hardback): 9781118927106
Subject： C0 Social Science Theory and Methodology
Language： ENG
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Categorical Statistics for Communication Research
Description
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
- Provides techniques for analyzing categorical data from a communication studies perspective
- Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
- Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
- Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
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