Chapter
Using Advanced People Search
Ensuring a Compelling and Attractive Search Result
Understanding the Importance of Keywords
Using Online Keyword Tools
Using LinkedIn Topic pages
Using Google AdWords Keyword Planner
Ranking Higher with Profile SEO
Chapter 3 Understanding Skills and Endorsements
Opting out of endorsements
Part 2 Getting Your LinkedIn Profile Started
Chapter 4 Optimizing the “Behind the Scenes” Sections
Turning off update alerts
Manually removing updates
Knowing when to allow update alerts
Turning On Your Public Profile
Creating a Personalized URL
Marketing your public profile URL
Improving Your Profile’s Strength
Dealing with a lack of a current position
Adding a school without a degree
Chapter 5 Establishing Your Calling Card
Using the Name Field Correctly
Adding prefixes to your name
Keeping your profile confidential
Filling Out Location and Industry
Suggesting a missing industry
Including Your Contact Information
Adding your email addresses
Adding your Twitter account
Chapter 6 Impressing with the Right Profile Picture
Why You Need a Profile Picture
Determining If You Need a New Profile Picture
Using a Photo Already Taken
Working with a Photographer
Taking Your Own Profile Picture
Understanding the importance of light
Finding the right background
Choosing and Uploading Your Profile Picture
Cropping to profile picture dimensions
Resizing and saving a high-res image
Changing photo visibility settings
Chapter 7 Developing a Compelling Headline
Grabbing Your Reader’s Attention
Adding Flair to Your Headline
Saturating Your Headline with Keywords
Add an extracurricular hobby
Creating a Benefit Statement Headline
Adding Your New and Improved Headline to LinkedIn
Part 3 Detailing Your Career Trajectory and Creating the Ultimate First Impression
Chapter 8 Getting Your Experiences Ready
Determining Which Experiences to Keep and Which to Merge
Keep your target audience in mind
Creating a Work History for Recent Graduates
Dealing with Employment Gaps
Chapter 9 Creating a Powerful Experience
Making the start and end dates match your resume
Using month and year or just year
Getting the company logo to appear
Linking to the company page
Less Is More — Stop Disqualifying Yourself
Summarizing the company with a boilerplate description
Describing your roles and responsibilities
Crafting an impactful achievement
Giving your reader a call to action
Editing an Existing Experience
Reordering Concurrent Experiences
Reattaching Recommendations to Different Experiences
Optimizing Your Job Title with Keywords
Job title character limits
Making your job title pop with symbols
Examples of Great Experiences
Salesperson looking for a new opportunity
Salesperson looking for more prospects
Human resources professional using LinkedIn for reputation management
Chapter 10 Writing a Compelling Summary
Editing Your LinkedIn Summary
Revisiting Your LinkedIn Goals and Target Audience
Catching Your Reader’s Attention
Creating Your Professional Manifesto
Highlight your top achievements
Keep the summary focused on you
Create a clear call to action
Formatting a Sleek LinkedIn Summary
Examples of Compelling and Engaging Summaries
Part 4 Rounding Out Your Profile and Adding Finishing Touches
Chapter 11 There’s More to You Than Your Jobs
Uncovering Your Honors and Awards
Choosing the right honors and awards
Creating a strong description
Keeping your honors and awards updated
The Three P’s: Projects, Publications, and Patents
The Two C’s: Certifications and Courses
Importing certifications from Lynda.com
Adding the Languages You Speak
Creating a Profile in Another Language
Adding Your Education, or Lack Thereof
Divulging the year you graduated
Preparing activities and societies
Adding Volunteer Experiences
Chapter 12 Making Your Profile Personal and Unique
Leveraging the Additional Information Section
Providing details that show you are human
Offering advice for contacting you
Blocking people from viewing your profile
Adding Multimedia to Make Your Profile POP!
Determining what to highlight with multimedia files
Resisting the urge to upload your resume
Reinforcing Your Brand with a Background Image
Finding the right image to showcase your brand
Using online graphic tools to create an image
Adding a background image to your profile
The Importance of Recommendations
Identifying people to recommend you
Asking for a recommendation
Ditching the default request text
Accepting a recommendation
Reordering recommendations
Chapter 13 Following Groups, Companies, and Influencers
Understanding the Importance of Groups
Determining the types of groups to join
Turning off group notifications
Joining recommended groups
Turning off group communication email
Choosing which groups to highlight on your profile
Cultivating Your Following Section
Choosing the right companies to follow
Showcasing Influencers on Your Profile
Deciding which influencers to showcase
Finding specific influencers
Discovering recommended influencers
Showcasing yourself as a thought leader
What happens after you publish?
Chapter 14 The Final Review and Reveal
Rearranging Profile Sections
Viewing Your Profile as an Outsider
Your LinkedIn Profile Checklist
To Pay or Not Pay for LinkedIn
Features of paid accounts
Open Profile and Open Profile messages
Larger search result listing
Who’s viewed your profile
Unique features of premium accounts
Choosing the best plan for you
Benchmarking Your Profile’s Success
Alerting your connections of your updated profile
Message people individually
Adding your profile to other social media sites
Getting views to your LinkedIn profile
Blog with the LinkedIn Publishing Platform
Participate in LinkedIn Groups
Chapter 15 Ten Profile Do’s and Don’ts
Do Use a Professional Profile Picture
Don’t Use LinkedIn’s Default Headline
Do Turn Off Your Update Notifications
Do Use Eye-Catching Symbols Sparingly
Do Include Your Contact Information
Chapter 16 Ten Tips for a Perfect Profile Picture
Hire a Professional Photographer
Use a Nondescript Background
Keep the Camera Close to Eye Level
Chapter 17 Ten Tips to Expand Your Network
Let LinkedIn Help You Connect
Make Connecting a Process
Brand Yourself a LION or Just Connect to Them
Join Open Networking Lists and Groups
Chapter 18 Ten Tips to Leverage LinkedIn
A-B-C . . . Always Be Connecting
Connect and Stay in Touch
Gather Business Intelligence
Get Social Proof and Credibility
Showcase Thought Leadership
Chapter 19 Ten LinkedIn Profile Resources
LinkedIn Headline Generator
Say No to AOL and Hotmail Addresses
Background Image Libraries
LinkedIn Profile Optimization For Dummies
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
