ANTECEDENTS OF DOCTORS' PURCHASE INTENTION FOR INNOVATIVE PROFESSIONAL SERVICES: DIFFERENCES BETWEEN COMMERCIAL AND EDUCATIONAL SERVICES

Publisher： GSE Research

E-ISSN： 2051-3631|14|2|110-117

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.14, Iss.2, 2012-01, pp. : 110-117

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