POSSIBLE SELVES AND CONSUMER BEHAVIOR AMONGST FIRST TIME MOTHERS AS RELATED TO SHOPPING FOR BABY GOODS

Publisher： GSE Research

E-ISSN： 2051-3631|14|1|434-444

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.14, Iss.1, 2012-01, pp. : 434-444

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