BEHAVIOURAL BRANDING THE INTERDISCIPLINARY HILTI CASE

Publisher： GSE Research

E-ISSN： 2051-3631|9|3-4|329-334

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.9, Iss.3-4, 2007-01, pp. : 329-334

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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