Publisher: GSE Research
E-ISSN: 2051-3631|14|4|132-141
ISSN: 1741-6264
Source: International Journal of Management Cases, Vol.14, Iss.4, 2012-01, pp. : 132-141
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Abstract
This paper studies marketing management and quality management as generally accepted business concepts of the present time as well as business processes in the context of examining their mutual relationship. It is attempted to find the potential synergy of these two concepts through the very analysis of their interaction.
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