Interaction and synergy of marketing management and quality management in Croatian companies

Publisher: GSE Research

E-ISSN: 2051-3631|14|4|132-141

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.14, Iss.4, 2012-01, pp. : 132-141

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Abstract

This paper studies marketing management and quality management as generally accepted business concepts of the present time as well as business processes in the context of examining their mutual relationship. It is attempted to find the potential synergy of these two concepts through the very analysis of their interaction.