TV COMMERCIALS: IS IT A STRONG PROMOTIONAL TOOL FOR CORPORATIONS? AN EXPLORATORY RESEARCH TO MEASURE TV ADVERTISING EFFECTIVENESS BASED ON CYPRUS REALITIES

Publisher： GSE Research

E-ISSN： 2051-3631|10|3|632-637

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.10, Iss.3, 2008-01, pp. : 632-637

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract

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