THE PRACTICE OF CAUSE RELATED MARKETING IN SMALL AND MEDIUM ENTERPRISES (SMES): THE CASE OF BMW IN CYPRUS

Publisher: GSE Research

E-ISSN: 2051-3631|10|3|621-631

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.10, Iss.3, 2008-01, pp. : 621-631

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Abstract