THE PRACTICE OF CAUSE RELATED MARKETING IN SMALL AND MEDIUM ENTERPRISES (SMES): THE CASE OF BMW IN CYPRUS

Publisher： GSE Research

E-ISSN： 2051-3631|10|3|621-631

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.10, Iss.3, 2008-01, pp. : 621-631

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Abstract

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