CONSUMER'S BEHAVIOUR AND DEMAND OF LOCAL PRODUCTS: THE CASE OF MCDONALD'S AND ITALIAN LOCAL PRODUCERS ALLIANCE

Publisher： GSE Research

E-ISSN： 2051-3631|11|2|629-636

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.11, Iss.2, 2009-01, pp. : 629-636

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Abstract

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