Publisher： GSE Research
E-ISSN： 2051-3631|11|2|601-618
ISSN： 1741-6264
Source： International Journal of Management Cases, Vol.11, Iss.2, 2009-01, pp. : 601-618
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Governments, according to Mason (2008) and Tassiopoulos (2005) are frequently referred to as the public sector of the events industry. The role of the public sector however in many countries has what seems, at face value, to be contradictory. Governments not only try to regulate events but also have a role in the marketing of events.
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