INFLUENCE OF CORPORATE BRANDING ON LAUNCHING ORGANIC COSMETICS BRAND IN COSMETICS CHAIN IN CYPRUS

Publisher: GSE Research

E-ISSN: 2051-3631|13|3|190-199

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.13, Iss.3, 2011-01, pp. : 190-199

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Abstract