PERCEIVED BRAND PARITY AN ANATHEMA IN MARKETING?

Publisher： GSE Research

E-ISSN： 2051-3631|13|3|168-180

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.13, Iss.3, 2011-01, pp. : 168-180

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract

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