CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SMALL- TO MEDIUM-SIZED TOURISM ENTERPRISES (SMTES) OF THE EASTERN CAPE PROVINCE, SOUTH AFRICA
Publisher： GSE Research
E-ISSN： 2051-3631|11|2|373-384
ISSN： 1741-6264
Source： International Journal of Management Cases, Vol.11, Iss.2, 2009-01, pp. : 373-384
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