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Publisher: GSE Research
E-ISSN: 2051-8757|2014|4|7-40
ISSN: 2051-8757
Source: Business, Peace and Sustainable Development, Vol.2014, Iss.4, 2014-11, pp. : 7-40
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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Marketing Asset Accounting: The Way Forward?
By Piercy Nigel
European Journal of Marketing, Vol. 20, Iss. 1, 1993-12 ,pp. :