VIRTUAL TOUR EXPERIENCE AND ONLINE REVIEWS IN THE UK HOSPITALITY INDUSTRY: AN EXPLORATORY STUDY OF ONLINE EXPERIENTIAL MARKETING

Publisher: GSE Research

E-ISSN: 2051-3631|12|1|56-57

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.12, Iss.1, 2010-01, pp. : 56-57

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Abstract