Description
Of recent, Retail globalization has come to dominate academic and political discourse in India. The book provides to its readers coverage to the Indian Retail Policy and its implications on different segments of the society such as, traditional retailers, consumers and employees working in the modern retail formats. The book also examines that how as a result of globalization and economic restructuring, cities in India are transforming. The cities are being forced to look at consumption and finance activities so as to compete in the growing economic competition by construction of new consumption spaces and urban images as a result of which inequalities (including spatial) are becoming more profound. In all, the book brings out that retail globalization is going to bring certain changes in social relations, market, lifestyle and consumption patterns, and in spatial expression of cities. The book has much to offer to scholars, teachers from sociology, management as well as economics.
Chapter
Chapter-1 Globalisation and Beyond : An Introduction
Backdrop to the Launch of New Economic Policy in India
Globalisation : Contents and Discontents
New Economic Policy and its Implications
Indian Business Entrepreneurship: Nature and Dynamics
Chapter-2 Retail Globalisation : Prospects and Challanges
Evolution of Retailing India
Experience in South-East Asia: Dissent against Modern Retailing and FDIs
Indian Retail Policy: An Overview The Methodology
Chapter-3 City and the Business: A Case of Amritsar
Changing Entrepreneurship in Punjab
The Walled City of Amritsar
Business and Business Communities: Then and Now
Chapter-4 Socio- Economic Profile of the Respondents
Profile of Traditional Retailers
Gender and Marital Status
Type of Household and Businesses
Pattern of Employment in Shop
Profile of Employees at Modern Formats
Gender and Marital Status
Family Income and Monthly Salary
Qualifications and Positions Held
Means of Commuting to Workplace
Gender and Marital Status
Educational Qualifications
Chapter-5 Impact of Modern Retail on Traditional Business
The Indian Retail Experience
Impact on Traditional Business
Impact on Traditional Business
Trend of Procurement and Sales
Geographical Settitng and Clientele: Impact Factor
Categorization of Customers on the basis of their Outflow
Customers Prefer Modern Formats than Traditional: Opinion of Retailers
Non-Beneficial Shopping at Modern Stores
The Strategic Struggle for Inclusion
Methods Adopted by Retailers
Liking for Modern Formats: Opinion as Consumers
Opinion on Allowing FDI in Retail
Views of Opponents and Proponents on FDI in Retail
Future of Shops, Malls and Stores
Chapter-6 Worklife of Employees at Modern Retail Formats
Modern Retail Jobs and Quality of Work Life
Work life of Employess at Modern Retail Formats
Motivation to Work at Mart/Store
Discriminatory Practices at Malls/Store
Criteria for Recruitment of Staff
Active Shopping Sections at Modern Formats
Best Selling Section of the Store/Mall/Mart
Services Provided to Customers
Strengthening Relationship with Customers
Malls/Stores: Catering to Needs of all Classes
Strategies Used to Cater to the Needs of all Classes
Traditional Retail v/s Modern Retail
Traditional Retail will Survive: Opinion
uality of Work Life at Modern Formats
Work Environment Provided at Malls/ Stores/ Marts
Management and Employee Relationship
Leisure Time Activities at Workplace
Chapter-7 The Social Context of 'Things': Consumption and Consumer Behaviour
Shopping Behaviour of Respondents
Orientation of Going to Malls/Stores
Monthly Ration and Preference for Traditional Retail Shop
Reasons for Preferring Different Formats
Reasons for Preferring Modem Formats
Why Malls have an Appeal?
Mall/ Stores as Signifier of Status
Changes in Consumer Behaviour
Views on Competition Between Traditional and Modern retail Formats
General Views on Modern Retail Formats
Redefining Consumption and Consumer Behaviour
Chapter-8 Globalisation and Contentions: Real and Imagined
Locating Local in the Global and Challenges Ahead
Retail Dualism and its Implications
Shops and The Malls
：A Sociological Exploration of Indian Retail Business
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